Only by investing in each other can we change the world. The dukes of Sussex are convinced of this Harry e Meghan, who with this declaration on their website The Archewell, have formalized their partnership with the investment company Ethic, a New York company whose password is sustainability.
You don’t pay for their commitment to environmental protection with the sustainable travel company Travalyst, the Dukes are now launching into ethical finance. The Ethic, in fact, which, despite managing a fund worth over 1 billion dollars, defines itself a “hippie” society“, He declares that he wants to” make securities markets a force for good “, and to do so” by creating customized sustainable solutions to help investors use their money in companies that treat people and the planet with respect “.
Investors like Harry and Meghan, that is, who have always had dear themes such as the environment, gender equality, health and human rights. And what therefore they decided at the beginning of the year to invest a “substantial” – but not officially declared – sum of money in the company.
“We believe the time has come to see more people sitting around the world decision-making table”, say the Dukes on their website, “We want to help solve the problems that the planet faces every day and we believe that rethinking the nature of investments can do it. Our partnership with Ethic is one of the ways we put our values into practice, ”they explain. Values that Harry and Meghan have also recently reaffirmed during their last visit to New York, not only publicly from the stage of the Global Citizen Live, where they had asked for vaccines for the poorest countries, but also in private meetings at the UN and the World Health Organization, where they discussed the Covid 19 pandemic and mental health.
However, these are values that the former royal couple also knows how to monetize. And the partnership with Ethic is only the latest, in chronological order, of the agreements signed by the Sussexes with large companies, since they dramatically left their role as “working royals” last year. Just recently Harry and Meghan have signed a contract with Netflix for a series of documentaries: one on the Invictus Games, the games launched in 2014 by the prince himself, and another top secret that, according to sources close to the couple, promises to create new frictions with the royal family. Shortly before there was an agreement with Spotify, and before that the documentary with Apple TV The me you can’t see following the couple’s bombshell interview with Oprah Winfrey. For which Harry and Meghan didn’t get a dollar, but which he created a turnover of 7 million dollars in rights and advertising.
If there is, in short one thing that the two do not lack is a flair for business. And Megxit was certainly more beneficial (for them) than Brexit for the UK.
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