It is under the Guess banner that the ski slopes become even bigger glam. Following the success of its exclusive beach clubs in Europe, the brand moves from the beaches to the high altitudes, bringing its seasonal takeovers to the famous peaks of Cortina, Zermatt and Hochzillertal-Kaltenbach. The result? Three wonderlands of cozy luxury by Guess Home animated by a special capsule collection of accessories.
A furniture and clothing project launched together with partners MarcolinSequel and to the perfume manufacturer Interparfumsin which to do from common thread among the locations are the iconic motifs of the brand, the 4G logo and the inverted triangle, revisited with a twist with a finely “glacial” touch, among snowflakes and snow-capped peaks. Which, imprinted on blankets, scented candles, beds, tables and cups contribute to creating a climate ad hoc to savor the mountain in version deluxe.
As Guess Chief Creative Officer Paul Marciano states: «We are absolutely thrilled with the acquisitions of our brands in Austria, Italy and Switzerland. […]. These world-class ski resorts are the epitome of luxury and exclusivity and are the perfect locations to convey the glamorous vibe of the GUESS brand. Each location has been curated to create an elevated and engaging brand experience that fully expresses our attention to high-quality materials and careful thought into the design of each GUESS and Marciano garment.”
The same one that we at Vanity Fair we were able to promptly test that Zermattwhere the Matterhorn Express branded lift goes directly to IGLU-Dorf village: a hotel completely carved out of the ice in which the exclusive Guess igloo appears, complete with a solarium terrace against the backdrop of the Matterhorn and a spectacular installation of garments and accessories literally frozen in display cases. A unique, or rather, heavenly place, in which the Guess brand becomes the Hollywood of the Valais area.
On the same wavelength we find the new boutique in the heart of Curtain. Inaugurated on December 1st and characterized both by lacquered wood doors and frames and by synthetic fur accessories hand-embroidered by Paul Marciano with the name of the city ton sur ton, this sits alongside the Faloria ski lift and the enormous scenic swing at its peak, all branded Guess. And ready for the selfies more fashion of the season.
Moving from the Ampezzo area to the Tyrol, the ski area closes the triad of wonders Hochzillertal-Kaltenbachwhere the Wedelhütte Lodge, the restaurant and a sparkling cable car cabin descend at three hundred and sixty degrees in the style of the brand, creating a small oasis of luxury at 2400 feet above sea level, immersed in the whiteness of the slopes and uncontaminated nature.
But it doesn't end here. To complete the mountain glamorization operation there is also exclusivity line of accessories, homage to the localities. From handbags à la page with eco shearling finishes, through to the beanie and fedora hats, up to the very warm scarf nuance earthy in alpaca blend. For a chic & cozy outfit simply picturesque.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
