Cryptocurrency exchanges, wallets and services advertising their products and services in Europe should have a license of the European regulator and be certified by Google. The new policy for advertisers will be applied to most European countries, including Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Portugalia, Portugues Romania, Slovakia, Slovenia, Spain and Sweden.
In case of violations, the advertiser account will not be blocked immediately – at first the owner will receive a warning. Notifications will have to be sent at least seven days before blocking. The change in Google’s policy regarding the advertising of crypto services began after the Mica entry into force at the end of December 2024. This law regulates the activities of crypto companies and the circulation of digital assets in the EU.
The chief legal adviser of the BitGet Crypto -Railway Hon NG (Hon NG) called the new requirements of Google to advertise cryptocurrencies “a stick for the two -edges.” On the one hand, they are aimed at protecting investors, “filtering” unregulated participants in the crypto industry working in the “gray zone”. This should prevent fraud, including with ICOs. On the other hand, strict advertising requirements can limit the development of the market, since in different European countries the rules for licensing companies are different. It can be difficult for small exchanges to comply with the requirements of Mica for capital (15,000 – 150,000 euros), the lawyer said.
In March, Google in South Korea limited access to 17 cryptocurrencies that did not go to the local regulator. At the same time, the company allowed cryptocurrency advertising in the UAE – for suppliers of crypto services with a local license.
Source: Bits
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