A survey made by the finance app NG.CASH and exclusively obtained by Popverso CNN showed that about 48% of the expenses of members of Generation Z who are between 12 and 18 years old in Brazil are with the universe of games.
The younger crowd invests not only in new games, but in purchases of items for internal use in games like Roblox and Fortnite, for example. The survey data were collected according to the activity of this audience in the app, which has 1 million users, with 80% of them between 12 and 18 years old.
The other categories in which Gen Z spends the most money are: retail (21.2%), delivery (11.7%), transportation (8.5%), streaming (6.1%), live platforms (2 %) and music (1.1%).
The survey also mapped which are the favorite brands of 12 to 18 year olds in these categories.
In the gaming universe, where they spend more money, the preferred brands – according to the purchases made by them – are Playstation and Steam. In retail, younger people prefer to buy on sites like Amazon and Mercado Livre.
In the Popverse CNN, Mari Palma spoke with Leo Amaral and Fernando Nakagawa about the results of the study and the importance of financial education for young people.
Check out:
CNN Popverse
the program of CNN Brasil is led by Mari Palma and airs from Monday to Friday, first on Youtube, at 8 pm, and at 11:30 pm on TV. Popverso CNN still brings intense coverage of the world of pop culture and also another look at everyday news.
Source: CNN Brasil
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
