The information publication “RBC” with reference to the classified data of the analytical company AppAnnie reports that the Russian social network “VKontakte” for the first time lost its leadership in the top applications in terms of user usage time. In the period from April 4 to April 10, another social network is in the lead in this parameter, providing the opportunity to view short videos – TikTok. However, so far the gap between VKontakte and its closest competitor is not very large – in a week, according to analysts, users of the Russian social network spent 11.08 billion minutes in a smartphone application, while in TikTok – 13.93 billion minutes.
It should be noted that at the same time, the weekly audience of TikTok in Russia is significantly less than that of the social network VKontakte – 29 million versus 49 million users. Accordingly, according to the average statistics, a VKontakte user spends 3 hours 46 minutes in a mobile application per week, while a TikTok user spends almost three times more on a mobile application – about 8 hours. Ekaterina Bibik, a representative of the Admitad affiliate network, explains such a noticeable gap by the fact that a user on TikTok immediately finds himself in an endless stream of videos, devoting much more time to the application.
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