The city of São Paulo prepares to gain a sweeter flavor. This is because the American multinational Krispy Kreme specialized in donuts should land in São Paulo at the beginning of the second quarter.
The company’s arrival in Brazil will occur through a concept store in full Avenida Juscelino Kubitschek at the height of number 1065.
In the United States, the Krispy Kreme menu covers a donut with coverage, stuffing and limited editions. The most famous item of the menu is the Glaced donut even a trademark.
“We see huge potential of the market in the country, which is one of the most promising, with millions a year revenues,” said Paulo Calil, president of Krispy Kreme in Brazil, regarding arrival in the national territory. According to Calil, the first store should generate 100 direct jobs.
Donuts and Brazilian Partnership
Donuts will be done daily at the concept store. Brand products should also be marketed through AMPM convenience stores, belonging to Ipiranga posts.
Krispy Kreme’s entry in Brazil will be carried out precisely through a joint venture Between the two networks.
Krispy Kreme began shyly in 1937 by the founder Vernon Rudolph which made recipes for local grocery stores in the city of Winston-Salem, North Carolina.
Today, the company, based in Charlotte, also in North Carolina, has a presence in 40 countries through its own stores and partnerships with retailers, with about 17,500 points of sale.
There is not yet a specific date for the opening of the store in São Paulo and details of the menu have not been released. One national profile Instagram brand was created for updates.
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Source: CNN Brasil
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