But do eyelash serums really work? The answer is yes, secondly Gabriella Eliomake-up artist and founder of the brand Sweed, which became known to most thanks to an eyelash serum that went viral. The promise? Stretching them in four weeks, it’s called Eyelash Growth Serum.
«In practice, when you use a serum, instead of having a natural replacement of the eyelashes every three or four weeks as happens naturally, they grow for up to eight weeks and then fall out», explains Gabriella.
And after this statement, curiosity increased and we went in depth to understand the mechanism of action of these phenomenon products that they tell us to introduce into beauty routines.
«I did a lot of research before launching the Sweed serum, I wanted it to be healthy and I wanted it to contain the best ingredients, because the problem with the eyelash serums on the market was their content of prostaglandins, prohibited by the Swedish Medical Products Agency (MPA) since 2013″, says Gabriella Elio. In fact, it is these substances of hormonal origin that manage to lengthen the growth cycle of the eyelashes, but not without consequences. «I wanted to avoid them because they could create irritation, eczema but also hyperpigmentation or sagging of the skin in the eyelid area and I found alternative active ingredients to both prostaglandins and castor oil, also used in serum formulas and with similar side effects» .
Should castor oil also worry us? It makes you wonder…
«Castor oil is a natural remedy but known to give side effects similar to those of prostaglandin analogues, hyperpigmentation of the eyelash line and thinning of the skin», warns Gabriella Elio.
What are prostaglandins?
These are hormones that act on the anagen phase of the eyelash growth cycle, making them longer and thicker with greater deposition of melanin, in some cases even managing to increase the number in the follicle itself. By inducing the anagen phase (growth phase) while the eyelashes are already in the final phase, prolonging their lengthening period.
They were discovered for the treatment of glaucoma or ocular hypertension in 2001, when clinical studies revealed that patients suffering from these pathologies and who used topical eye drops with this ingredient noticed a growth of darker and thicker eyelashes. Unfortunately, however, other effects also included irritation, itching and eye pain, alteration of the color of the iris and darker pigmentation around the eye. Furthermore, it seems that prostaglandins had the ability to alter the adipose tissue of the eye socket, such as to make the eyeball sunken. For this reason, after being imported from the medical world to the cosmetic world, they were banned in some European countries.
The health serum
«We have created a formula with a high volume of peptides, vitamins and beta-carotene, and is enriched with pumpkin seeds, hyaluronic acid, which is very hydrating, and vegetable keratin and nourishing vitamin B5. It prolongs the growth phase of the eyelashes and makes them stronger. Nourishing the eyelashes and strengthening the growth phase is not the harmful part of the process: the ingredients that cause side effects are. It’s about making the right choice on how to nourish your eyelashes with the most suitable ingredient that does not cause consequences. Furthermore, it is a vegan product that was born in Asia and has similar effects to old eyelash serums, but without unwanted consequences. It should be applied to the root of the eyelashes or even on the eyebrows because it helps to fill the holes. It is used only in the evening, for four weeks, to see the first changes.”
Sweed, which has become the brand of excellence in terms of fan-effect, long and curved eyelashes, also has another hero product that completes the portfolio of cosmetics dedicated to the eyes and it is the Lash Lift Mascarawhich has also become a must-have for its comb-shaped applicator that lifts the look in an instant, lifting the lashes, placing them in position and fixing them, giving the final result lots of volume and length.
Who is Gabriella Elio
Born in Lebanon and moved to Sweden, make-up artist and CEO and founder of Sweed, at 15 she started with an internship in a local department store dedicated to beauty and immediately stood out for her skill with customers who, from his advice, they also gained in good humor. «They came in stressed and, after being with me for a few minutes, while I was doing their make-up, they relaxed. With make-up theirs changed body language, they felt better, more feminine and confident. At 18 he opened his own shop, worked as a make-up artist for videos and weddings, and twice a year went to refresher courses and then put into practice what he learned every day on clients who were women with problems. such as acne, wrinkles and more.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
