Elon Musk is rebranding Twitter

Twitter owner billionaire Elon Musk has announced a complete rebranding of the social network. He intends “say goodbye” to the platform’s corporate logo in the form of a blue bird, replacing it with an “X”:

“Soon we will say hello to the current brand of Twitter, and we will gradually remove all the birds.”

Following this, Musk posted on his page, a vote in which he proposed changing the corporate color of the social network to black. The idea was supported by 74.8% of users.

Billionaire notedthat the new logo in the form of the Latin “X” is made in the Art Deco style. Musk later changed his profile picture to the new social network logo.

Sunday evening, July 23, 2023 X.com became redirect requests to Twitter.com. A new logo in the form of a projection appeared at the company’s headquarters in San Francisco.

The idea of ​​rebranding is part of Musk’s global strategy to structurally change the social network, which confirmed Twitter CEO Linda Iaccarino:

“Twitter has changed the way we communicate. X will go even further by creating a global platform.”

According to her, under the new brand, the social network will become a space for unlimited interactive activity. This includes not only the exchange of messages and content, but also financial settlements and “a global marketplace for ideas, goods, services,” the CEO emphasized.

“This transformation has no limits. X will be a platform that can offer, well… everything. Elon Musk and I look forward to working with our companies and bringing this project to the world,” Iaccarino said.

Recall that immediately after the purchase of the social network, the billionaire renamed the parent company Twitter Inc. in X. Shortly thereafter, he announced that he intended to change the platform into “an application for everything.” In particular, this is expressed in the integration of new functions. These include, for example, calls, video chat and payments.


Source: Cryptocurrency

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