Do you want shiny, light and silky hair? Try the equivalent of the “facial” in the haircare world

«Why do we take care of our skin with cream and serum and more and not do the same with our hair?» This is the question that arises Nicola Barbini, research and development manager for Aldo Coppolaas well as professor of cosmetology at the University of Ferrara. “Only in this way can you continue to color, bleach, use hot styling tools and make sure you don’t break your hair or even lose it.”

«Going to the hairdresser, not just to cut or color, should be a healthy habit for anyone who cares about their hair, to have quick and effective restructuring treatments that aim for their longevity», he continues. «If the scrub regenerates the skin by removing dead cells from the thicker, keratin layer of the face, why not do it on the scalp too? Once a month, if also done on the skin, it would make a difference. Just mix sugar and a few drops of natural oil to obtain a home-made scrub capable of oxygenating the scalp.”

Hair therapy in the salon

In the halls Aldo Coppolatwo hair care brands, Aldo Coppola and Redkenhave created two new rituals designed for those with i colored or curly hair and represent the first step of a beauty routine which, if continued at home, allows you to have healthy and truly shiny hair.

ACG Therapy it is the ideal treatment for colored hair

Designed for maintain bright reflections over time and protect the well-being of the fiber, uses the reconstructive power of Vegetable bio-keratin Of Hair Therapy Aldo Coppola with the complex Acidic Color Gloss by Redken. There are two protocols: for light hair it starts with Redken ACG Shampoo, which gently cleanses, enhancing the shine of the color. We then move on to Redken ACG Glass Gloss Treatmentto deeply nourish and regenerate the hair fiber thanks to plant proteins which restore the internal structure of the hair’s natural keratin where there is damage. They then apply LOVE Hair Therapy Aldo Coppola, the hydrating and illuminating oil-elixir, Redken ACG Conditioner, repairing and regenerating and finally Redken ACG Leave-In Treatment, which protects from heat up to 230°, maintaining the brilliance of the color. The result is silky and light hair. For dark hair is used Redken ACG Shampoo, LOVE Hair Therapy Aldo Coppola, the hydrating and illuminating oil-elixir that makes hair super silky and Redken ACG Conditioner repairer, to end with Redken ACG Leave-In Treatmentwith the power to protect from heat up to 230°, maintaining the brilliance of the color.

ABCurls Therapy it is the perfect treatment for those who want defined and elastic curls

Makes hair easy to dry and without frizzregenerates curls thanks to the combination of Vegetable bio-keratin Of Hair Therapy Aldo Coppola with the products in the range Acidic Bonding Curls by Redken. It starts with Redken ABCurls Shampoo that Gently cleanses and repairs internal bonds, reducing frizz and improving the structure of the curl. Then it applies Redken ABCurls Conditionerhydrating and strengthening, which gives softness without weighing it down. It then applies LOVE Hair Therapy Aldo Coppolaa wellness oil-elixir, which deeply nourishes and regenerates the hair obtained from sunflower oil food waste, a latest generation cosmetic upcycling product, to finish with Redken ABCurls Leave-in Treatmentenriched with citric acid and avocado oil, which give elasticity and long-lasting shine.

Both rituals in the salon begin with a wash followed by a “bath” with micronized water sprayed with a sort of airbrush, at the sink, which creates a steam cloud effect on the head and helps the water penetrate into the hair shaft, to hydrate in depth and close the scales. The duration of the treatment, including styling, is only 45 minutes, and the hair is reborn.

The two rituals are available in the salon in via Cerva 19 in Milan, which has just received the award as most beautiful salon in the world 2024 al Best Salon Award 2024 in Parisan important recognition for design and sustainability, and in the brand’s other flagships.