O CNN Specialist in management and business Daniel Castanho talked about how digital transformation should change the relationship of companies with customers and employees.
For him, the change brought about by technology must go deeper than just the use of digital tools.
“Digital transformation must happen simultaneously with a change in the company’s organizational culture. Only then will we be able to take advantage of all that technology offers”, said Castanho.
according to CNN Specialist during these changes, companies must also learn to deal with the generational gap between the tech-savvy elders and the digital natives.
“The more senior person brings the look of experience, while the young person brings technological knowledge. One can learn from the other,” she said.
See more in the video above.
Source: CNN Brasil
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