A CNN Brazil entered into an unprecedented partnership with General Motors/GM to renew 100% of its vehicle fleet and becomes the first journalism brand in Brazil to have a fully electrified fleet. The external teams of CNN Brazil – reporters and cameramen, who make journalistic coverage in the squares of São Paulo, Rio de Janeiro and Brasília – will have at their disposal the Bolt EV model, the new electric car maker, which will circulate enveloped with the C logoNN Brazil .
“This first-of-its-kind project highlights the broad capability that CNN Brazil it has to make highly customized commercial partnerships that go far beyond traditional formats. Our objective is to deliver relevance and adherence to the purpose of each brand”, reinforces Maurício Kotait, Commercial vice-president of CNN Brazil .
Electrification
The Chevrolet Bolt EV models are equipped with connectivity devices, which will ensure even more agility in the exchange of information between the journalism units and the newsrooms of the CNN Brasil.
“When a broadcaster of the size and relevance of CNN Brasil decides to have electric cars in its fleet, it is an important signal both from the point of view of its contribution to the decarbonization of the planet and its reach and influence in our society, in the sense of helping to make everyone aware of the urgency of adhering to sustainable mobility solutions”, says Fabio Rua, vice president of Government Relations, Communication and ESG at General Motors América do Sul.
“GM has a vision of the future of zero accidents, zero emissions and zero congestion, which necessarily involves the sustainability of our products and operations. Electric cars, such as the Chevrolet Bolt EV, are the only ones that do not emit any polluting gas and, therefore, are completely sustainable”, adds Fabio Rua.
The number of hybrid and electric vehicles surpassed the mark of 100,000 units in circulation in Brazil, according to data from the Brazilian Association of Electric Vehicles (Abve). This year, registration of electrified vehicles in Brazil was 31% above the first seven months of last year.
Chevrolet Bolt EV
The most successful global zero emission model of the Chevrolet brand, the Bolt EV offers modern design, refined interior, in addition to safety, comfort and connectivity equipment.
Another highlight of the Bolt EV is its propulsion and battery assembly, with impressive numbers such as the 459 km of autonomy in the WLTP cycle (or 416 km in the EPA cycle). The car also features the One Pedal driving system and regenerative brakes, which reuse part of the energy generated when braking to return it to the car’s batteries.
*Posted by Fernanda Pinotti
Source: CNN Brasil
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