THE CNN Brazil launches, this Monday (23), its new campaign and subscription for a historic year for journalistic coverage.
Just over two years after its debut in Brazil, the company changes its subscription. From now on, the company presents itself with: CNN Brazil. you inside everything .
At a time when the world is awash with information and the expansion of digital life, our commitment, as always, remains with facts and impartiality.
The campaign, conceived by the AlmapBBDO agency, one of the most renowned in the world, will be on TV, radio, digital platforms and spread across several parts of large cities, such as airports and subway stations.
“In these two years, we have gained credibility and trust from an influential and diverse audience, which values being well-informed and with different perspectives on the facts. With hard news, alongside branded content CNN Soft and a wide-reaching platform, we are business partners for other brands”, says CEO Renata Afonso.
The new campaign comes at a decisive moment for the country: this year, in addition to other important positions, Brazilians are going to the polls to choose the new President of the Republic.
Faced with what is already considered by many to be a historic election, the CNN reinforces your commitment to the news.
In this path, followed by the public, the company is also a reference in the market and remains one of the most desired by brands that want to be associated with relevant and qualified content.
In March of this year, for example, during the height of the War in Ukraine, the broadcaster reached 109 million page views, surpassing the previous record of January 2021 by 9 million.
“We are achieving great results on all platforms, on YouTube alone there are more than 13 million views per month. And, we brought something new to the market, which generates a very positive movement in the entire sector”, highlights Afonso.
In three films, the narrative of the campaign is built against the background of lines that contrast with the images of the facts. The campaign uses polygraph symbology to reinforce its purpose of impartial and truthful journalism.
In the launch film, the context is the War in Ukraine, with the reproduction of phrases in Russian, spoken by President Vladimir Putin. The video ends with the message that marks the campaign: “No Line But The Facts” .
In 2020, when we arrived here, we wanted to tell you that the largest in the world was in Brazil. From now on, we continue with the same values and with you inside everything .
Source: CNN Brasil
