“Clique Aqui” trend uses accessibility feature for hidden messages

This Friday morning (29), a new trend social networks took over, so that many people's X timeline — formerly Twitter — was completely taken over by images of “Click here”.

Brands, anonymous users and even celebrities began to share publications that hid hidden messages through a accessibility feature made available through the platform.

Represented in the left corner of the images by “ALT” seal the resource was created for alternative texts that describe the image, with the intention of helping people who are blind, have low vision, or who use text reading programs.

Therefore, correct use should rely on detailed descriptions from what can be seen in the photo that was shared by users. However, people found a “new function” for the feature.

In the various publications that went viral on social media, the image with a white background and an arrow indicating to click on the seal was used to deliver a hidden message.

Anyone who clicked on the accessibility feature could find the content of the post, whether it was a joke, a promotion, information or even a criticism of those who were using the seal irresponsibly.

In one of these publications, a user made a point of remembering the importance of the accessibility feature.

“It is made to describe the images, not to make jokes (you can make jokes as long as it ALSO describes). For example, this image: blank screen, text “click here” in the top right corner, arrow pointing to the bottom left corner, where, in the official Twitter client, the clickable ALT tag is located”, he explained.

“I wrote a lot but this description may be simple. Like, if I posted my cat Catarina, it could be 'sitting white brindle cat'. That's all, you know? It doesn't take much work, be nice people, don't be stupid, describe your images and don't use ALT (just) to make jokes or to (just) post the photo credits because that's not what the resource is for”, he further warned .



Source: CNN Brasil

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