Chiara Ferragni reappears on social media (and is inundated with criticism)

After the less than transparent charity case dubbed by the press «pandoro-gate» (followed by the similar case of Easter eggs), Chiara Ferragni she had reappeared on Instagram only twice: first to post an apology video for the “communication error” on the commercial operation with the Balocco pandori, then to put a “like” on sister Valentina's birthday photo. After that, a deafening social silence. Until December 31st, when the influencer – smiling and dressed in red – she returned to Instagram through her husband Fedez's profile in a video showing the celebrations with their children Leone and Vittoria.

In the video you can see an apparently happy family: Chiara, Federico and their children, Ferragni's mother, Marina, and a few relatives and friends toasting the new year presumably in the Ferragnez's new luxurious house in Milan. In reality, however, it is not midnight. In fact, Chiara shows her cell phone and it is 9.07pm. Evidently it is a countdown in advance to allow Leone and Vittoria to celebrate and then go to bed at the usual time. The “fake New Year's Eve» by Ferragnez has obviously triggered a flood of comments. Many followers and friends wish them well, but even more users are unleashed in the name of irony (or anger): «What time do you open the pandoro? «; «Lying to children it's now a trademark from what I see”; «Don't worry, celebrate but we all don't forget.”; “Besides, you're used to making fun of people.” «There is little to celebrate… an infinite sadness for everything that has come out. Happy Pandoro.”

The case of the designer pandoros sold with Balocco – the accusation is of having advertised the «Pandoro Pink Christmas» letting consumers understand that, by buying it, they would contribute to a donation toRegina Margherita Hospital of Turin, which however had already been carried out months earlier by Balocco alone – cost Ferragni one million euros in fines (for unfair commercial practice, as the Antitrust explained). Now the prosecutors of Milan, Trento, Cuneo and Prato are investigating the case. Recently, as if that wasn't enough, the magnifying glass also turned on Ferragni's charitable Easter eggs for Dolci Preziosi. For that operation, 36 thousand euros would have been donated to charity by the company alone, some time before, in exchange for a fee for the influencer of over 1 million euros. The news that Ferragni is ready to collaborate with any Italian prosecutor who decides to investigate the cases raised seems to have been of little help. The social massacreAt the moment, it seems unstoppable.