Chiara Ferragni and Coca Cola: end of collaboration. The digital entrepreneur, hired by the famous drink for an advert shot in December and scheduled for the end of January, will no longer be the protagonist of that advert. The reason? Always that, the pandoro-gate. The news was launched by the newspaper The Republic, according to which Coca Cola would have chosen the queen of social media for an advert after the messages about the woman spread on the Ariston stage in Sanremo. The advertisement, in fact, should have been aired shortly before the next Festival.
Then, however, the Balocco case and the Antitrust decision pushed Coca Cola to take a step back. Decision confirmed by the company itself: «We worked with Chiara in Italy in 2023, also for some filming held last December. At the moment we do not plan to use this content» he explains in a note.
Therefore, another company that decides to abandon Chiara Ferragni. Immediately after the Antitrust sanction, the news that went around the world, the digital entrepreneur's apologies and social silence, at the end of December Safilo has suspended collaborative relationships with the influencer with a cancellation of the licensing agreement for his brand's glasses.
Now a new no for the entrepreneur. That however, he can count on the support of Pigna, a company that has decided to continue the collaboration. Still nothing certain, however, about the next moves of the other companies with which Chiara Ferragni has professional relationships: from Pantene, of which she is a testimonial, to Monnalisa and Morellato.
Meanwhile, she returned to social media thanking all those who stood by her, deciding to “help and not destroy”. And while she tries to regain the trust and affection of her followers, she is already developing the next step to return to the scene also from a professional point of view. Second The Republicin fact, Chiara Ferragni «in recent days he would have signed an important contract with a brand that is part of an international giant».
Source: Vanity Fair
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