Chery Automobiles Rus, which acts as the official distributor of the automotive giant Chery in Russia, plans to launch a completely new brand on the Russian market in the near future with its own dedicated dealer network – this information has already been confirmed by Anton Ganzha, Business Development Director of Chery Automobiles Rus “. Accordingly, the new brand will exist and develop in parallel with the already existing Chery (the original car brand) and Exeed (the premium offshoot of the manufacturer). And, apparently, the management of Chery is making a big bet on a new car brand in Russia.
Representatives of the company said that business processes are now ideally built in the country, there are trained personnel, modern automotive centers and shareholders who have managed to make a decent profit over the past two years. Chery plans to use these resources for a mutually beneficial partnership – the manufacturer from China plans to build a new automotive network aimed at a new consumer audience. In addition, Anton Ganzha said that the company’s third car brand in Russia will be a full-fledged player with its own model line, which will be located in the same price segment as Chery.
The first car of the brand will be the Omoda 5 crossover, which should be presented in the very near future. And, according to a company representative, all current Chery cars represent the 2.0 generation, while the latest crossover has received the most modern architecture and belongs to the 3.0 generation. With this car, the manufacturer plans to attract the attention of new customers who are not part of the army of Chery fans, and expand its zone of influence, ultimately increasing sales. The Omoda 5 crossover itself will compete with Geely Coolray and Haval Jolion, taking its place in the high middle segment.
Source: Trash Box
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