Together with the Monegasque royal family, Charlotte Casiraghi has always been very attached to the Chanel maison: just think that the historic artistic director of the Ballo della Rosa, an annual charity gala organized in the Principality of Monaco, was Karl Lagerfeld, and that the princess wore none other than a Chanel creation for her wedding with Dimitri Rassam. But not only that, because to seal the intertwining between the French fashion house and Charlotte Casiraghi, a fashion announcement has arrived that well inaugurates this 2021: Grace Kelly’s granddaughter is in fact the new brand ambassador of the maison. The ideal incarnation of feminine charm with a French touch, and at the same time a free, cultured and independent woman, Charlotte perfectly reflects the values ​​and aesthetics pursued by Mademoiselle Coco and, today, by Virginie Viard: it is impossible to forget the images that portray her in the book of 2012 The Little Black Jacket: Chanel’s Classic Revisited, by Karl Lagerfeld and Carine Roitfeld.
Chanel’s debut as an ambassador comes with the first shots of the campaign for the Spring-Summer 2021 Ready-to-Wear collection – in the gallery – photographed in Munich by Inez van Lamsweerde and Vinoodh Matadin. In the preview images unveiled by Chanel, Charlotte Casiraghi appears with a classic and timeless tweed jacket black with golden details and powder pink, elegantly taken up by the monogram earrings. A choice, in terms of testimonial, which represents the encounter between the traditional codes of the maison and the development of its philosophy with a contemporary look. A suitable term, considering that the princess has her own degree in philosophy and, like Gabrielle Chanel and Karl Lagerfeld, she has always carried on her love for literature and poetry.
Charlotte is in fact president of the Monaco Philosophical Meetings, an association she founded in 2015 to promote philosophy through monthly events dedicated to reflection, comparison and transmission of ideas. A rich cultural background, which the maison and Virginie Viard want to celebrate through a project entitled The literary meetings on rue Cambon, or the The literary appointments of the rue Cambon: throughout 2021, Chanel will broadcast these themed meetings on its website and social channels, which will bring together writers, actresses and friends of the Maison to read, discuss and share their unique perspective on their work or on that of other literary figures historical or contemporary to them.
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