It was inevitable that a format like Home at first sight attracted not only the attention of the public and ours – considering that we were among the first to report what actually became a boom also studied in some university faculties – but also of Rai, and this is why we were happy to see the three Milanese real estate agents Ida Di Filippo, Gianluca Torre and Mariana D'Amico disembark for an evening on Rai2. The one calling them could only be that little gem Cattelan is here tonightwho has always been very attentive to what the television panorama offers to the point of breaking down a barrier that has always been difficult to climb in Rai: open the doors to characters belonging to other television realities with the aim of promoting them.
Since Rai is a labyrinth of rules and bureaucracy, it will not have escaped your notice that, during their intervention, neither the agents nor Alessandro Cattelan were able to name either Home at first sight than Real Time. It happens because, if a non-Rai face lands in that space, it cannot directly mention the competition to avoid conflict of interest even if, in all honesty, it seems a little outdated to us, given that everyone knows that Di Filippo, Torre and D'Amico are broadcast on channel 31 and that everyone knows that, with their program, they manage to attract audiences that few would have imagined. During the interview i «Qui Quo Qua of the deed»as Cattelan called them, talk about everything: the anglicisms borrowed from Gianluca, Ida's dream of working on television and the funny bickering between the latter and Mariana.
We expected that Cattelan is here tonightwhich has always strived to find fun ways to involve its guests in order to destroy that type of classic and dusty promotion, would also set up a gag to Home at first sight, But this did not happen. Not bad: the fact that Rai2 is giving a chance to competing titles – including TV series produced by platforms such as Netflix and Prime Video – it is a step forward that we do not feel like diminishing, with the hope that more and more programs will follow the example of Cattelan and his team and go beyond these watertight compartments which have never existed in America, as US networks are always ready to joke and promote competitors' titles with a smile.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
