Buy a ticket for one entrance to the cinema and receive a second one for free. This is the heart of Campari #ForIlCinema, the initiative launched by the famous brand symbol of the aperitif which, in this difficult moment, has decided to strengthen its historical link with the world of the big screen by supporting it.
Participating is very simple. Anyone, in fact, by accessing perilcinema.com, a platform dedicated to the project, will be able to purchase 1 voucher valid for 1 entrance to one of the participating cinemas.
For each cinema voucher purchased, Campari will support the cinemas chosen by the users giving the first 20,000 buyers a second cinema voucher. Both will be usable throughout the year 2021, while the consideration will be paid immediately to the cinemas by QMI, a company active in the Entertainment sector, to give concrete and timely help to the economy of the sector.
To date they have joined more than 320 cinemas, including The Space Cinema, UCI Cinemas and UNICI (Unione Cinema) circuits, but the list is constantly growing. The idea was born thanks to the collaboration with QMI and Stardust.it, a QMI platform dedicated to entertainment, with a community of over 500,000 fans.
“Campari #PerIlCinema is a source of great pride for us and we are excited to give life, together with our exceptional partners, to this important initiative” – ​​he says Clarice Pinto, Senior Marketing Director of Campari Group Italia – “We strongly believe in the fundamental role played by Italian cinema in culture and society and for this reason we are ready to offer them support in this difficult period with the passion that sets us apart”.
But that’s not all because thanks to the creation of a frame specially created for the project, anyone can give voice and support the initiative also on their Facebook profile, through a few simple steps. Just log into your Facebook profile and click on the camera icon on your current profile photo to update your profile picture. At this point, select the item «Add motif» in the box. Subsequently it will be necessary to search in the appropriate field (magnifying glass) the Facebook Frame entitled «Campari #PerIlCinema» and, once the Campari frame has been selected, it will be superimposed on your profile image and you can adapt the image to your liking. To complete the operation, click on «Use as profile picture».
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