Brazilians spend around 3.6 years of their lives using their cell phones, according to a study conducted by the Ipsos Institute commissioned by Nubank Ultravioleta, an experience for high-income clients of the startup. This period is equivalent to 6% of all the free time a person has throughout their life, according to the survey.
The study showed that screen time, including, in addition to cell phones, television and electronic games, takes up 12% of the entire adult life, equivalent to 7 years. Time spent in front of the TV or listening to the radio is equivalent to 5 years (5% of free time), while games take up 1.8 years (3%).
According to the survey, cell phone use represents 6.4% of women’s free time during adult life, and 5.9% for men.
On the other hand, sports only take up 4% of all Brazilians’ free time, equivalent to 2.2 years. Outdoor activities take up only 2% of this time, totaling only 1 year of life. Rest and leisure take up 4%, equivalent to 2.3 years. Religious activities take up 2% of free time, a total of 1.2 years, and participation in events takes up only 1%, totaling 0.8 years.
In short, the data shows that self-care is not a priority for people during their free time. Study participants said that if they had more free time, they would like to spend it on traveling (41.7%), sleeping (36%), watching TV (27.2%), sports and exercise (26%), and rest and leisure (23.4%).
Furthermore, 43% say that during their time off work, they prefer to be with their family; 35% say they prefer to be with friends, and 22% report preferring to be alone.
About the study
The study was conducted through 1,500 interviews, online and in person, with men and women over 18 years old, from all social classes (ABCDE) in the five Brazilian regions (North, Northeast, Southeast, South and Central-West). Of the total participants, 52% were female and 48% were male.
The study listed 30 daily activities, classified as “free time” and “busy time”, according to previously defined criteria, and asked participants how much time they spend (hours/minutes) on all daily, weekly or monthly activities. The responses were individual and allowed for overlapping activities, which could occur simultaneously.
From this, the average daily time spent (in minutes) by Brazilians on each activity was calculated and then the data was expanded to represent the average period of one year of Brazilian life. In order for the data to represent the average calculation in years of Brazilian adult life, the life expectancy data for Brazilians (IBGE) in their adult life, from 18 to 76 years old, totaling 58 adult years, were considered, which were multiplied by the average year calculated with the survey data.
The survey is part of a new Nubank campaign aimed at highlighting the importance of managing free time well throughout life. “We know that time, nowadays, is increasingly rare and valuable and we want to help customers have more free time for what really matters”, highlights Livia Chanes, CEO of Nubank.
This content was originally published in Brazilians dedicate 3 and a half years of their adult lives to using cell phones, says study on the CNN Brasil website.
Source: CNN Brasil
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