Boyfriend blush: why does Tik Tok's most viral trend have a connection with two royals?

Boyfriend blush it's the trend that's talked about a lot on TikTok, the place where new beauty trends are born, with the same rapidity with which mushrooms grow after a rainy day. The last one, defined boyfriend blushfor once it has nothing to do with Hailey Bieber, what concerns her is the watercolor technique.

The latest trend that hit the Tik Tok feeds of many users has been around for a while now, but someone gave it a fun new nickname, this was the make-up artist Mallory Osses.

It is a way of applying blush that is widely used on the catwalks, leaked into offices and onto the cheeks of millennials and Gen Z, who have chosen blush as the essential make-up product, to give themselves a touch of fresh and youthful luminosity. The professional make-up artist Mallory Osses on her profile takes us on a full-immersion in all the facets of this blush application technique which, you would never imagine, but has something real about it: it is inspired by the English brothers and princes William and Harry.

“When you think about boyfriend blush… look at how Henry and William have that descending blush on their cheek,” she said in a video, showing a photo of the two royals when they were younger. And referring to the effect she says that it makes you «look young and sporty». The blush she uses to create the look is Bobbi Brown Pot Rougehis favorite.

The technique has already reached 30.7 million posts on the entertainment platform and, as the make-up artist explains, it predicts that the blush is applied to a large part of the cheek but without going beyond the line of the lips.

Focusing on the center of the cheeks, it is not a conturing effect application like the W application technique, but rather it is a simple and natural touch of red, with a triangular shape capable of making the face appear really lifted.

The make-up artist Charlotte Knight, founder and CEO of Ciatè London, who commented on the viral application method, also defining it post-workout blushit would suit anyone, even those with the longest and most square ones as it completes the structure, focusing on giving fullness to the cheeks for a relaxed and non-artificial look.

And if everyone has their own application technique, we have chosen the one proposed by Armani Beauty, which you can follow to replicate the look. Here are the steps.

How to achieve the Boyfriend Blush look

Step 1- Prepare the complexion with a light, natural and luminous base with a foundation and a concealer, for example Luminous Silk Foundation And Luminous Silk Concealer so that they are as similar as possible to the color of the skin.

boyfriend blush

Step 2 – Dab on a highlighter, for example, Fluid Sheer #2 on the cheekbones, under the brow bone and on the bridge of the nose to add pop glowy.

Step 3 – Use a blush like Luminous Silk Blush by Armani Beauty, but they work well in cream or powder, starting from the center of the cheeks and blending it upwards, outwards and downwards so as to reproduce the shape of a triangle with the tip facing downwards. Blend lightly as desired to modulate the intensity of the color.

Step 4. Complete the look with a lip balm or lipstick in the same color as the blush dabbed on the lips for a stained, pale and nuanced finish.

Armani Luminous Silk Glow Blush

€47.99 Douglas

Rare Beauty, Soft Pinch Luminous Powder Blush

€30 Sephora

Guerlain, Terracotta Blush

€51 Sephora

The trend is among the simplest at the moment, because it is not set in stone nor does it involve a specific positioning. The color should be placed around the cheeks and even spreading it over the nose and a larger part of the face, so it suits all face shapes, since the idea is to gently apply the product to the place where it naturally reddens. A similar effect was achieved for last year's viral look, the strawberry girl make-up or tomato girl summer make-up.

Spring begins and the cheeks become red, either due to the first sun or the first blush of the season.