BlackRock, one of the major players in the spot Bitcoin ETF market, plans to advertise these exchange-traded funds on the facades of financial institutions in New York, Los Angeles and Miami.

BlackRock has submitted a plan to the US Securities and Exchange Commission (SEC) to advertise its spot Bitcoin ETF under the ticker symbol IBIT.

As an example, company representatives showed photographs of their office in Miami, where the abbreviation IBIT is visible and a timeline of events was drawn that led to the launch of spot Bitcoin ETFs.

BlackRock did not specify whether they would rent the sites from other organizations or whether they would project the videos only on their own facilities.

Earlier, the iShares Bitcoin Trust, which manages the assets of BlackRock's spot Bitcoin ETF, reported that in terms of the volume of funds raised by the fund ($1 billion), it took first place among all 11 existing Bitcoin ETFs.