Few brands manage to amaze and leave people astonished as they do Balenciaga: just remember for example the Towel Skirt, towel devoted to skirt or skirt devoted to towel. And also during the recent Paris Fashion Week its creative director Demna has launched a new much talked about accessory: a scotch-shaped bracelet.
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In the new collection Autumn-Winter 2024/2025 there is no shortage of looks that experiment with shapes and fabrics, as well as old-fashioned objects sold out (the futuristic glasses with which models parade). A dress made with a backpack, the labels in plain sight, outfits completed with turns of adhesive tape and then the tape bracelet which so inflames the debate on social media.
It is worn by a model walking on the catwalk wearing a light blue midi dress characterized by a side slit and some parts in black, all joined by meters of tape applied all over the dress. And, in fact, to complete, together with the animal print bag, on her right arm you can see the tape short. But a closer look at the particular bracelet offers it Highsnobiety on his channel TikTok.
TikTok content
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It looks like a normal transparent tape used to pack boxes if it weren't for the white writing on a blue box of the brand together with «adhesive” in red. Once again it is the Georgian designer's stylistic signature that speaks, founded on the idea that to innovate you need to deconstruct reality. Taking tools from our everyday life to transform them into objects of desire, also doing so with a pinch of irony.
The same one that can be found in the comments under the post that asks: “Would you wear it?”. Some laugh at it and others remember that they already wore one on their wrist as children: “I've been wearing it like this for centuries and I remain humble!”, writes one of the users. This is proof of how the thinking of Demna functions perfectly, creating a real game. Obviously we are talking about a luxury object and it is therefore easy to understand that the price is exorbitant. In fact the cost for the tape bracelet Balenciaga it hovers around the 3 thousand euros.
It is useless to justify or revive the usual and sterile controversy over a price that is the product of a capitalist society and which, necessarily, is aimed at a small number of potential buyers. Rather, we should focus on how, once again, Demna, with his coherence, he is able to demonstrate that a capture attention is common lifefrom which he continues to draw to create something different capable of stimulating creativity and starting a debate, for better or for worse.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
