Beyond 150 thousand visitorsaudience record in a single week of event. Audi House of Progressthe creative hub of the four rings set up in the spaces of the central Portrait Milana point of reference has been confirmed for enthusiasts of Design and innovation: the German brand, which since 2014 animates the Fuorisalone Giving voice to visions and languages ​​that anticipate the future, it was in fact the absolute protagonist also to the Milan Design Week 2025, bringing the project flexskill.
«It is our outpost in the world of creativity and international design, “he said Timm Barlet, Director Audi Italia, inaugurating theAudi Night which continued with a dinner signed by the chef three Michelin stars, Norbert Niederkofler. «In recent years we have clearly told our plans: produce cars fed by renewable energy through a sustainable industrial process. This time instead we pay attention to the “as“We intend to achieve our goal.”
Hence the concept of flexscoldy, «which we represent abstractlywith the work Drift USAnd concretelyshowing the public in a world premiere Audi A6 Avant and, close to her, the electric sister, Audi a6 e-tron». The references are at the suggestive installation signed by Dutch duo drift And to the two Avant souls at the center of the vision of the four rings. “It is our way of interpreting the passage from this to the futurewith balance and determination in making it ».
Flexibility and abilitywhich precisely form philosophy flexskill, were the cornerstones of the talks that were staged, between 7 to 13 April, with figures related to progress, performance and creativity: from Paolo Genovesewriter screenwriter and director, a Stefano Gandelligeologist and content creator of GeopopAnd Marco Panichi, athletic trainer and performance tennis coach by Jannik Sinner, up to the artists-designers Draga Obradovic And Aurel Basedow, Founders of Draga & Aurel.
Multidisciplinary conversations on the importance of get out of your comfort zone to recreate another, in full respect of the rules of nature, in a dynamic balance that welcomes the new without resistance, with awareness, through An open and versatile mentality.
Source: Vanity Fair
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