“With the old rules they cannot be faced the new challenges“. The architect’s mantra Mario Cucinella intertwines perfectly with the soul of Audi: it is no coincidence, therefore, that the House of the Four Rings was commissioned from his studio installation United for Progress, inserted in the heart of the Library of the Trees, in Milan, symbol of an innovative connection between urban space and green areas.
«It is the only installation present at the Design Week“, he claims Fabrizio Longo, Director of Audi Italia, in the docufilm Celebration of Progress which tells i core values of the project and the other activities carried out by the German brand during the Milanese event (watch the full video on MyAudi.it). «This work represents exactly the development capacity, but at the same time attention to the environment ».
«Today we have rediscovered that build it is not just an ethical act, but of responsibility», Cucinella adds, inspired by four words that make up Audi’s DNA: performance, design, sustainability e digitization. United for Progress – whose materials will all be separated and recovered at the end of the event – is conceived precisely as a place of exchange and knowledge, to rediscover the relationship between man and nature.
The perfect location, then, to present a world premiere live Audi Q4 e-tron, the new suv 100% electric which opens the way towards an idea of accessible sustainable mobility: compact dimensions and a superior category roominess, but also financial formulas that meet the needs of each customer. An ideal travel companion for the everyday life and a versatile partner for the free time.
As he explains Celebration of Progress, Q4 e-tron was protagonist also in via Monte Napoleone, in the iconic fashion district, in another Audi initiative within Design Week. On the other hand, the collaboration between the House of the four rings and the city of Milan has given life over time to important eventsie moments of exclusive communication, in the name ofinnovation and the ability to rewrite the future.
In other words, shape progress.
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