If earlier Apple called Google and Microsoft its competitors, now the company is targeting the gaming industry. In a document that was sent to the US Securities and Exchange Commission (SEC), the company said it was competing with Sony Playstation, Microsoft Xbox and Nintendo Switch.
Apple’s competitors were the main topic of the Epic Games litigation. At the hearing, Apple said it was not a monopoly as it competes with other platforms that Fortnite also offers. As a result, the judge ruled that Apple did not have a monopoly on the market, but ordered the company to open access to other payment systems.
New Apple products are increasingly getting features that gamers love. For example, the iPhone 13 Pro and MacBook Pro have 120Hz displays. App Store sales in 2020 totaled over $ 64 billion, according to CNBC analysis. The company generates more gaming revenue than Microsoft, Nintendo, Activision Blizzard and Sony combined. However, Apple has warned investors that it may be forced to make changes to the app store, which will reduce the number of downloads. In addition, you will have to reduce the commission, which now ranges from 15 to 30% for paid software, in-app purchases and subscriptions.
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