There is a whole category of people for whom NFTs are still a not very clear concept. Often, what is simply put is a digital certificate of authenticity, it is associated with exclusive and numbered works of art: is perhaps the simplest way to understand i Non-fungible tokensand it’s also what you need to know to participate in the new NFT auction organized by Alpitour World.
Organized on OpenSea, the largest NFT marketplace in the world, the auction will last a week, from 00:00 GMT on 07 June to 10:00 GMT on 14 Juneand will see the challenge of trying to win a stay, related to an exclusive digital work of art representative of one of the VRetreats residences, a VOIhotels hotel brand dedicated to lovers of art, history and culture made in Italy, each characterized by a strong personality. Users will have at their disposal a wallet for cryptocurrencieswith which they will be able to present their offer and try to win, in addition to the digital work of art, a night in one of the eight VRetreats structures.
The digital work of art up for grabs with the stay is the result of an internal contest which involved all the Alpitour World staff, in a path of employer branding undertaken by the Group. Called to test themselves and present their creative ideas through digital graphics created using Copilot, The chatbots multi-modal Microsoft, the group’s employees got involved. Of all the proposals presented, a jury made up of interior designers and industry professionals selected eight, one for each structure.
This is not the first time that Alpitour promotes cutting-edge technology: the first NFT project had been started in 2021, to promote one of the Vretreats facilities. «This activity in the Blockchain field confirms the centrality of technological innovation in Alpitour World’s strategies, demonstrating the importance and value of combining skills and experiences of different company functions and divisions in the most cutting-edge activities», he explains Francesco CiuccarelliChief Information & Technology Officer of Alpitour World «Alpitour World wants to remain at the forefront of Research and Development to fully seize the opportunities that will emerge in the tourism sector, beyond NFTs which are now widely adopted by many important brands in various sectors.”
The Vretreats collection, protagonist of this unusual auction, boasts beautiful structures throughout Italy: : from Matterhornpearl of the Alps, to the Venetian Ca’ di Diopassing through The Tornabuoni in Florence e Donna Camilla Savelli in Rome, up to the four addresses on the island, the Cala Cuncheddi in Sardinia, Mazzarò Sea Palace And Atlantis Bay in Taormina e Artemide Palace on the island of Ortigia. All hotels have in common the desire to celebrate and enhance the artistic and cultural heritage of the places that host them.
Source: Vanity Fair
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