Volvo Studio Milan it is not a dealership nor a show-room of cars. It is rather a space with a typical Scandinavian flavor in which to take time. For those who understand the importance of taking even just a moment to reflect, Volvo offers various ideas that vary from year to year. Suggestions that are most often of an artistic nature related to one's own values ​​and a more careful concept of mobility.
This year the macro theme concerns dimension and the correlation. «Being small does not mean being weak, because it is the small steps that make great journeys» an aphorism that could go unnoticed if it weren't for the fact that it was uttered by Chiara Angeli responsible for commercial operations and activities in Volvo Car Italia Volvo Studio. Yes, because if the Göteborg company has always accustomed its customers to very large cars, let's remember the 5 meter length of the EX90, the latest creation and front car of 2024 is the EX30, the smallest car ever made by Volvo: just 4 meters and 23 centimetres.
A car that debuted in Italy, in the brand new spaces of Porta Nuova with the claim Small is mighty: the power of the small capable of producing great effects. That's why within the 2024 season of Volvo Studio, the multifunctional space dedicated to pop culture, the Italian headquarters of the Swedish manufacturer asked its partners to develop proposals in which the small is the key element. Since its opening in 2017, Volvo Studio Milano has, in fact, become the showcase for an intense collaboration between various cultural partners.
«This year Volvo Studio Milano turns seven, and frankly, thinking seven years ago that we would have managed to organize a press conference to tell everything that would have happened inside the Volvo Studio for an entire season is a great satisfaction» he confides Michele Crisci, managing director by Volvo Car Italia. A calendar that has been built year after year through the union of many entities close in terms of values ​​to the Swedish brand: from the publishing house La Nave Di Teseo Editore to the Riccardo Catella foundation with his BAM Tree Library Milan. And then there Triennale Milano TeatroThe Ponderosa Music&Art and the BASE Milan.
A heterogeneous set of entities and activities capable of influencing each other: a entanglement one could say, stealing an expression dear to quantum physics, in which the condition of correlating many small expressions ofbe small becomes the focus of every activity. Part of the program will be dedicated to young emerging realities who, precisely because they are small, find the strength to grow in relationships with others.
The Volvo Studio Milano calendar
She was the first to present her program through a video intervention Elisabetta SgarbiEditorial Director La Nave Di Teseo Editore and Artistic Director of The Milanesiana. In 2024, the Volvo Studio Milano will host some events of the 25thto edition of La Milanesiana from 11th to 13th June. An exclusive prologue will be the exhibition Scerbanenco according to Fior, dedicated to the meeting between the author of Noir Giorgio Scerbanenco and the cartoonist Manuele Fior. The exhibition, a first for Milan, will be inaugurated on March 19 at the Volvo Studio and will explore the intertwining of literature and visual art with 21 tables illustrated by Fior, the same ones that accompany the new editions of Scerbanenco's novels published by La nave di Teseo.
Driven by the success of the 2023 edition, the event is consolidated in 2024 Diachronic Visions: worlds in dialogue between natural ecosystems and contemporary art. Curated by Francesca ColomboGeneral Cultural Director of BAM – Biblioteca degli Alberi Milano, and Ilaria Bonacossa, Director of the MNAD – National Museum of Digital Art, the project explores connections between art, nature and technology through three events (14/02, 13/03, 10/04). Works by international artists who investigate the concepts of transformation and regeneration will be presented. The partnership between BAM and Volvo, Park Ambassador since 2019, continues with i BAMoffsix cultural events hosted in the Volvo Studio Milan.
Triennale Milano Teatro returns to explore the synergy between dance, live music and improvisation with the 3to edition of Explorations. Four appointments (tbd/10, 12/11, 20/11, 03/12) representing the innovative Italian musical and choreographic scene. The project that summarizes Volvo's values ​​is developed precisely on the concept of entanglement to connect different artistic expressions and unusual spaces under infinite perspectives. Explorations focuses on the generative power of meeting and improvisation to explore unexplored territories. Designed with Radio Raheemthe calendar is also enriched with a review dedicated to the new languages ​​of pop.
Literature, art, dance and even music: the Volvo Studio, in collaboration with Ponderosa Music&Artpresents a rich musical calendar with the 3to edition of the cycle A Sea of ​​Sounds. This project explores the Mediterranean as a crossroads of musical connections and cultural transformations, to celebrate stories of peoples and cultures in continuous evolution and contamination. The sounds of the Mediterranean, a symbol of freedom and spontaneous mixing, embody entanglement musical. The four planned events (15/02, 07/03, 04/04, 11/04) they blend Neapolitan musicality with the contemporary sounds of places such as Tunisia, Andalusia and Albania, creating an intercultural dialogue through music.
For the 7th consecutive year, the Volvo Studio Milano hosts the concerts (18-19/05) Of Milan City Plan, one of the largest music festivals in the world in terms of audience attendance. The series also continues Break in Jazzwith aperitifs and music live (05/06, 11/06, 19/06, 26/06) In the outdoor area. An opportunity to present the young jazz musicians graduated from the Civic Jazz Courses of Milan, founded by Enrico Intra. Furthermore, the Volvo Studio will host the sixth edition of Jam the Future in preparation for the festival JAZZMI 2024.
Among the many initiatives also Noise in the Studio: edited by BASE Milanwill bring four electronic experimentation events (07/02, 06/03, 18/04, 09/05) at the Volvo Studio, with fusions of modern classicelectronic, jazz, folk and avant-garde pop. The mini-cycle completes the musical offering Arcs and Inclined Planes in collaboration with the Claudio Abbado Civic School of Music of Milan. Part of the Abbado Academy Masterclass project – Orchestra Professor, the appointments propose performance which mix different musical styles, such as classical and jazz, precisely to underline theentanglement between stringed instruments and piano.
Source: Vanity Fair
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