The hands are not gesticulating, the smile is not stretched and the voice is not relaxed. In the first two promos of the new edition of Afternoon Five, starting Monday 6 September on Canale 5, Barbara D’Urso it seems to have given up its sparkling spirit for a more austere and modest form, in line with the new editorial policy that Mediaset has decided to give to the program after the excesses of the last year and a half. Beyond the rumors that have emerged in recent months, from the elimination of trash to the opinion-makers considered more excessive, the new Afternoon Five it will start again from essentiality, forcing the presenter to give up a large part of her very affectionate form, from “my heart is yours” to “caffeuccio”.
While waiting to understand how the new formula will take shape live, D’Urso, who in the last interviews she released spoke of a shared revolution minimizing on resizing – in fact, within a year it passed from running three programs to just one, Afternoon Five precisely – in the new promos it betrays a sort of containment that has led many social media accounts to wonder how the presenter will face this new adventure. At the moment the only certainty is that the program will last, net of advertising, 50 minutes, and that the topics covered will almost all be the prerogative of the news for a cleaner and more journalistic cut.
We don’t know how the Canale 5 audience will take the change – even if it is a fact that the ratings of the last edition did not go so well, leading the top management to intervene to run for cover – but certainly seeing D’Urso in a more contained role is, in some ways, alienating: in her future we are talking about a new prime time in which she will presumably be able to resume doing that which he has always done but, at least for the moment, the advice would have been to keep a low profile, please the company and do his own, exploring (if necessary) new possibilities.
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