Most memes emerged on the internet as a way to play with a situation, or turn some specific moment of movies and series into a form of reaction to express a feeling on social networks .
This form of communication – or art, as Fernanda Torres herself likes to call – has become part of the daily lives of people who spend the weather on the internet, and of course the famous movie buffs could not be left out.
With phrases and images about the most diverse types of production, from releases from the moment to classics of cinema, the variety of pop culture memes has grown over the years, but one of them became responsible for drilling the bubble and become a phenomenon: The famous “Absolute Cinema” .
Popularized by the image of director Martin Scorsese Meme came up after filmmaker interviews viralizing on the networks, in which one of the phrases said by Scorsese – used to describe his great appreciation for certain cinematic works – eventually became the key piece for her to become popular.
Today, it is used as a way of praising specific scenes of some production (or even our daily lives) that, in this case, is worthy of being called cinema. And now, with Fernanda Torres’ nomination at the Oscar 2025, the actress also emerged as a new version of Meme, largely to name productions that she starred in or interviews that fell into the public’s graces.
But it is worth mentioning that this is not the only meme starring Martin Scorsese. The director, who has a legion of fans around the world, has become extremely popular among the movie buffs – who turned him into a kind of protagonist of these images. There is also the “this is cinema”, a phrase used by the filmmaker to summarize movies that mean something more for him, and also as a way to criticize blockbusters like Marvel Studios movies.
Contrary to what many people think, Memes have become a form of language to express themselves or even leverage certain productions or marks which made them even more common these days. The engagement achieved by these images can reach proportions never seen, and make something extremely popular overnight.
And over time, new “static” are increasingly emerging – how some users of social networks refer to memes – to win the public and become the darlings of the moment.
An example of this is the variety of Oscar -nominated images that appear at each awards, whether in a commemoration and critical. In addition to Fernanda Torres, films such as “Conclave”, “Wicked” or “Dune: Part 2” eventually became the target of these creations and becoming even more acclaimed by the public .
Another way to use memes is to use them as a disclosure platform, something that the social network Letterboxd has been doing with exquisite . In addition to winning young people with their fun language that brings stars and stars closer to the public, the platform where users evaluate movies and series has embraced the images created by users to call themselves. Even some of these static have become t -shirts, bags and caps that can be seen outside the online environment.
Older than imagine
Although they become increasingly popular over the years, these types of memes have emerged for many years, being present on the internet since the popularization of social networks such as Twitter (now known as X) and Instagram. A memorable example of these images focused on cinema is the Unforgettable “John Travolta Confusion” .
The image taken from a “Pulp Fiction” scene emerged on networks in mid-2012, when users started sharing it to describe specific situations of their lives with the phrase “how I feel when…”. In 2015, the scene went back to viralize and gained even more notoriety because it was adapted to several contexts, which ended up piercing the bubble of movie lovers and being used in the most diverse places.
Now, with the daily creation of new memes focused on pop culture, The chance for new pearls to emerge is even greater And surely the movie buffs will be in charge of creating more and more images that represent their audience.
This content was originally published in “Absolute Cinema”: What is the story behind meme? on the CNN Brazil website.
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
