Sometimes it only takes one word to change someone's mind and increase your influence over them. That's according to Jonah Berger, professor of marketing at the Wharton School of the University of Pennsylvania, who has compiled a list of “magic words” that can change the way you communicate. One of those… magic words is “because”. If you use the word “because” when you're trying to get someone to do something, you'll see a compelling effect, he tells CNBC. “More people will listen to you and do what you want,” he emphasizes. The professor cites a nearly 50-year-old study from Harvard University, where researchers visited a university library and waited for someone to use the photocopier. They would then approach the person intending to use the machine and ask him to give them his turn. They phrased their request in three different ways: “Can I use the photocopier?” “I can use it […]
Source: News Beast
With 6 years of experience, I bring to the table captivating and informative writing in the world news category. My expertise covers a range of industries, including tourism, technology, forex and stocks. From brief social media posts to in-depth articles, I am dedicated to creating compelling content for various platforms.
