A pop-up boutique in the heart of the 8th arrondissement of the City of Light has opened the Tiffany house.
Designed by the OMA architectural office and located at Avenue Montaignethe temporary boutique is not only a store but also an exhibition of items from the house’s archive, as it brings together the house’s latest jewels and selections from its 185-year-old collection.
“Tiffany & Co. has one rich history both in creation jewelry as well as in product design” explained architect fromthe OMA, Ellen van Loon, who led the design of the pop-up boutique in collaboration with Project Architect Giulio Margheri. “More than being an opportunity to discover the latest Tiffany collection, visiting the store also becomes a journey through time,” he added.
The boutique unfolds as a sequence of rooms, each with a different atmosphere. First, a sapphire blue rotunda showcasing selections from Tiffany’s archive, either in physical form or on digital screens. Next is an octagonal room, with the current collection of the house. The place is decorated with golden walls, red-pink seats and blue notes. Finally, the room in the background is for target dates high art market and jewelry value and browse Tiffany’s French Crown Jewels catalog from 1887.
The interior design by OMA includes a continuous carpet, bespoke furniture and vintage lamps designed by Tiffany. The latter bring to mind the early 1900s designs by Louis Comfort Tiffany.
The temporary boutique will welcome visitors until May 2023.
Source: News Beast
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