A recent study released by Spotify analyzed the audio trends of Generation Z . In Brazil, 84% of respondents said that audio allows them to explore different sides of their personalities.
It’s almost as if this generation lives a movie a day and, for each feature film, a new protagonist makes itself available. Consequently, a new point of view is presented.
Research also points this out. 79% of Gen Z have already created, for example, a playlist with the term POV (point of view), “point of view” in free translation.
Gen Z also uses audio to get help. In the first quarter of this year, these people listened to 111% more podcasts about mental health compared to the same time last year. It was the most consumed podcast genre by them.
However, it is important to note that this does not mean that Gen Z stops seeking help in other ways. It just shows that podcasts have become great allies for mental health.
CNN Popverse
The CNN Brasil program is hosted by Mari Palma and airs from Monday to Friday, first on Youtube at 8 pm, and at 11:30 pm on TV. Popverso CNN still brings intense coverage of the world of pop culture and also another look at everyday news.
Source: CNN Brasil

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